Are You a Toad?
No. This is not an insult.
It's the story of a toad.
This particular toad was caught up in a storm and found shelter by squeezing into a narrow opening of a rock crevice.
To the toad's delight, the crevice had all the creature comforts of home. The area was dry and had enough room for the toad to spread its little legs out.
It even had its own food supply. Just like meals on wheels. All the toad had to do was flick its tongue out and zap. Another insect bites the dust.
It even had its own supply of running water. Droplets cascaded through the rocks and fell straight into its mouth.
The toad was in heaven.
As time went by the toad got fat. And fatter. And fatter.
It eventually become huge. It lost its slim toady figure and the toad could hardly move.
One day the toad got so bored it decided to slip out of the rock crevice and do a bit of sun baking. It tried to get out of the narrow opening and failed. It tried again and again without success.
The toad eventually gave up. It had become so big that it was impossible to escape. Its comfort zone had become a prison and eventually turned into a burial chamber.
The toad experienced what many small business owners experience. Getting stuck in a comfort zone. They become so comfortable that they stop making an effort. Like our toad, their heaven turns into a prison and eventually a burial chamber.
So don't be a toad.
Hop out of your comfort zone and thrive.
BJ Biz Buzz News
Issue 2 - January 2006
First published in
Small Business & Home-Based Income - 2000
© 1999 Chris Bennett - all rights reserved
Chris Bennett