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The Buzz on Resources for Business   October, 2008
Avoiding Clichés
Feet in Slippers


In business, as in every other area of life, certain expressions and phrases become part of our common language and are used frequently.

Well-worn phrases aren't always bad. Like an old pair of slippers, they can be very comfortable and serve us well.

But there's a risk! In time they can become cliché. And this makes us sound as tired and well-worn as the words we use. Not a good thing in business!

So in this month's BeeZine you'll find tips and resources about how to avoid those dreaded clichés, so you can keep your communication with customers or your marketing and promotional efforts more vibrant.

Cheers
Sue & Chris
(BJ Seminars International)
 

Click Go the Clichés

by Chris Bennett

In business, clichés can be a lazy way of communicating what should be a clear and understandable message. And obviously, if you can't communicate clearly you will sound unprofessional and this is not good for business.

Here's an example of a whole paragraph of clichés. Do you recognize any? Do you understand the message?

Man looking puzzled

When all is said and done, for all intents and purposes and after due consideration, call it a day. Bang your head against a brick wall; the writing is on the wall. Keep your ear to the ground, open the floodgates and put your best foot forward. Make the ultimate sacrifice; take your best shot over my dead body. Say no more! My lips are sealed, to say the least, and that's that.

If you did understand the above paragraph then please let me know, because I have no idea what it means!

Here are three tips on how to reduce or eliminate clichés.

Find Out

Check our resource list in this ezine for examples of clichés. There are many listed. Some are obvious and some are not so obvious. See if you can spot any that have crept into your vocabulary and see if you can spot clichés that other people are using.

Listen to Yourself

When you communicate with others, listen to what you are saying and determine if you do 'speak in tongues' (clichés). If you do, then note which clichés you tend to use and make an effort to reduce or eliminate them. This will help you communicate effectively and save the other person from groaning.

Feedback

Get feedback from someone you trust to tell you if you are using any cliché(s) on a regular basis. Strangely enough, when you become aware of which clichés you're using you may initially find that you use them even more! But in time you should find that your awareness of certain clichés will help you to reduce your use of them.

Lunch on a Plate

Finally, here's a challenge for you. See if you can go through one whole day without using a cliché.

If you can, then give me a call and 'let's do lunch'.
 

Exciting News!
Woman celebrating


Well, we think it's exciting anyway! :)

This week we have launched a new venture for our business - our online shop.

At the moment our catalogue contains only five products, but we'll be adding more soon.

These will also include some resources specifically written for people in business.

So watch this space! :)



 
Useful Websites

The Encyclopedia of Business Clichés

Small Business Center with Steve Straus

Business Clichés and Phrases

Most Overused Advertising Clichés

Make Your Business Writing Great. Get Rid of Clichés

Avoid Clichés - Like the Plague

Business Letters

Avoid the use of familiar phrases and messages in your emails

ClichéSite.com
 

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If the businessman would stop talking like a computer printout or a page from the corporate annual report, other people would stop thinking he had a cash register for a heart. It is as simple as that - but that isn't simple.
(Louis B. Lundborg)
Funny Biz
Is "tired old cliché" one?
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Chris:
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Sue:
(03) 9758 2528
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