by Chris Bennett
One of the most important skills needed for a profitable business is your ability to ask your customers one or more of the following questions; What - Why - Who - How - When - Where?
How many of these questions you ask will depend on the situation, your product or the service you have to offer.
But before you ask any of these questions, make sure you turn on the T.A.P.
Timing
Determine when is the right time to ask your customer a particular question. For example if you are selling a car and you are closing the sale, you can ask the obvious question 'Would you like to buy this car?' Asking this question too early will send people out of your door! Poor timing when asking question/s in business equals poor sales.
Appropriate
Make sure the questions you ask are appropriate. If you are sensitive to your customers' needs you'll ask appropriate questions. Inappropriate questions in business tend to be personal, which can upset customers. So stick to the business you know and leave the funny business to comedians.
Pace
Pace your questions so your customer doesn't feel like he is being interrogated. Give him time to answer each question so you can find out what he wants. Pacing also gives you time to consider carefully what you need to ask next.
Turn on the sales T.A.P. and your sales will flow!
