And this isn't always as easy as it seems!

Your copy needs to be written in such a way that it helps you stand out from your competitors, promote your products and services ... and increase sales.

But when writing promotional copy, there's the risk of getting lost in a maze of 'hype'.

So this month we've focused on tips and articles about writing marketing copy that works, while avoiding the 'hype-trap'.

We hope you'll find some good ideas for your business among them!

I wish they would just buzz off!

I don't need or want a swarm of emails, letters, faxes, SMSs or phone calls to tell me how to get rich quick, change my life, or get rid of cellulite.

We have all had our senses assaulted by marketers who flood our brains with hype, such as:

Discover the amazing secrets of ...

Earn up to $10,000 per week ...

I was flat broke and now I earn squillions per month and so can you! All you need to do is ...

This sort of hype is annoying and is usually ignored.

If you want to capture my attention then you should:

1. Get rid of exaggerated claims

The only 'easy money' I have made has been through Tattslotto - fourth division! So don't try and sting me into believing you have the answer! If you do have the answer and you are making all this money as you claim, then why on earth are you wasting your time trying to convince me I can get rich quick too? You should be on a beach counting your millions. Yes I know you want to share your good fortune with me, but to be honest I certainly don't know you well enough to trust your assurance on this!

2. Engage me as a person

3. Make me an offer I can't refuse

Make sure your offer is genuine, of value to me and is easy to purchase without taking me through pages and pages of hype before I find out what it will actually cost me! Do these things and it will be hard for me to refuse your offer.

If you follow these three suggestions you will create a buzz that will very likely lead to a sale.

If you don't, then just buzz off. Please.
 

Oops! ... sorry about that! Just got carried away by our own hype. :)

Seriously though, we do offer conference energizers for small or large organizations. We use selected Tai Chi energizers, demonstrations and humour to entertain and energize participants.

For more information, call Chris on (03) 9751 1360 or visit our website.
 

Online Marketing Hype Exposed

Marketing: Too Much Hype Backfires

Omit the hyperbole in business communications

Marketing Hype: Why It Doesn't Work on the Web (PDF)

Why do Alligators Eat Their Young?

Hype Cartoons