Networking in business is essential to make money.
Well, obviously.
But does it really work?
It all depends on how you define networking.
Networking can be defined as attending business functions and formal or informal meetings to gain potential clients.
Well, that's not enough. It's only the first step.
You need to do more that just turn up, announce who you are and what you do and collect business cards.
If you do then all you are doing is making a guest appearance and add to your overflowing business card collection.
Here is a quick test to see if you are effectively networking.
Calculate how many business cards you have in your collection.
Now, count how many of those cards have led to a business relationship or sale?
If the answer is not very many, then you really are not networking effectively.
You need to netWORK.
And effective netWORKing involves selecting those business people with whom you would like to work.
If you jump at every opportunity and are desperate to make money, regardless of ethics, you may end up with the client from hell. And lose your self -respect.
At BJ Biz Buzz we use the following three selection criteria when dealing with potential clients.
1) Respect
2) Trust
3) Confidence
We focus on developing a relationship of respect, trust and confidence between the client and us. When we feel we have achieved this we work with the client.
If there is no respect, trust or confidence, we buzz off (politely of course).
This process is what we believe is effective netWORKing ? it makes doing business more profitable and fun.
So remember, when you network, make sure you netWORK.
