by Chris Bennett
'The Searchers' was a great western made in the 1950's. It starred John Wayne who played Ethan Edwards, a veteran from the American Civil War, who returns to Texas to discover his niece kidnapped by Comanche Indians.
It takes five years before he finds and rescues his niece from the Indians.
Imagine if John Wayne had a lap top computer.
Riding along on his horse, tapping into a search engine and bang, bang, bang. Five seconds later the location of the Comanche Indian village comes up.
From five years to five seconds. Now, that's great time management.
Obviously, in business, we need to reduce our time in searching for key information so we can spend more time in selling our services to make money.
Here are three tips on how to quickly search for information on the net.
1. Type in specific words
For example, if you were researching marketing, the number of entries from a Google search are:
Marketing = 975,000,000 entries
Now add a specific word and the number of entries reduces to:
Marketing Tips = 106,000,000 entries
Marketing Ideas = 90,500,000 entries
The more specific you make it, the fewer entries appear.
2. Use inverted commas
Using specific words with inverted commas will significantly reduce the amount of entries that appear. This way Google searches for the exact phrase, not one word OR the other:
"Marketing Tips" = 3,800,000
"Marketing ideas" = 2,080,000
As you can see the number of entries reduces further.
3. Move on
When you use any search engine (including Google) and you can't find what you want after two pages of entries, move on and try another key word search.
So remember to use key words, inverted commas and move on!
Do this and you will 'giddy up' to success.
